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(New Haven, CT) Response will be holding a free marketing workshop titled "Power Up Your Marketing - All the rules of marketing have changes. So do you keep doing the same things?" The workshop will be held on Thursday, October 29th from 8 - 9:30am at the Greater New Haven Chamber of Commerce, 900 Chapel St, New Haven, CT. The workshop will cover Strategic Marketing Plans, Branding, Traditional Advertising, New/Digital Media and Five Marketing Success Principles. Register for the workshop for free here. The workshop will be led by Carolyn Walker, Paul Lavoie and David Klineberg. We hope to see you there.

(New Haven, CT) An article featuring Response Marketing recently appeared in the September 2009 issue of Business New Haven. The article talks about Response's new management structure, some new clients and Response's strategy when providing marketing solutions for small businesses. Response partners Paul Lavoie and Carolyn Walker were interviewed for the article and are excited to get some press for their new partnership. View the full article here.

(New Haven, CT) Response Marketing, one of Connecticut's most innovative, full service marketing agencies, is now under new ownership. Carolyn Walker, Managing Partner, has purchased the agency from her prior partners and has added Paul Lavoie as a Partner and Co-Owner of the Agency.

"The opportunity for us to restructure the ownership came at a great time for us," stated Ms. Walker. "We have built a solid base of clients and an amazingly talented staff. Now we have a strategic management team in place that is poised to take the agency to a new level, while continuing to provide the stellar client service and business building results weÕve been known for." Carolyn also added, "I am more excited than ever about the future of our agency. We are already seeing tremendous results on the new business side as we have picked up an unprecedented 5 new accounts in the last five weeks alone!"

Carolyn Walker has been with Response since 2005 as Partner and VP, Client Services and she is the driving force behind the business. She has worked tirelessly with the help of key staff over the past four years, building Response into an award winning agency. Prior to Response, Carolyn was the Executive VP of Marketing for SandellaÕs. She has held senior marketing positions at Darden Restaurants and Account Management positions at Saatchi & Saatchi Advertising.

Paul Lavoie joins Response from Action Business Advisors, LLC where he is Owner and President. Action Business Advisors is one of the most successful ActionCOACH Business Coaching Franchises and Paul is an award winning Business Coach. Prior to Action Business Advisors, Paul was the General Manager of American Payment System, Inc, a financial services company located in Wallingford, CT. Paul brings over 15 successful years as a senior sales and marketing executive for American Payment Systems, Productivity Solutions, Inc, and ACTMEDIA, Inc

"Response was a client of mine as a business coach and I immediately saw the potential in the company and the talent of Carolyn Walker and her team," said Mr. Lavoie. "I told Carolyn that if the opportunity to purchase the company became available, I was the first phone call to make. She did and we are very excited about growing Response and continuing the award winning work for our clients."

Response will keep its offices at 100 Crown Street in the 9th Square District of Downtown New Haven and will be looking to expand the creative, account management, and administrative team in the future as the business continues to grow.

(New Haven, CT) Carolyn Walker and David Klineberg of Response Marketing were featured speakers at the Northeast and Southeast Chapter Meeting of Disaster Kleenup International in Ocean City, Maryland.

With over 125 people in attendance, they spoke to the group about branding, generational marketing, search engine marketing and how to differentiate yourself in a crowded marketplace. Resposne Marketing has experience in the restoration industry through our long-time client Able Restoration.

(New Haven, CT) We've helped Yale School of Medicine's OB/GYN Department launch several Facebook pages dedicated to several specialized service areas. Pages were launched for: Yale Fertility Center, Yale Reproductive Endocrinology, Yale PCOS Program, Yale Endometriosis Program, Yale Recurrent Pregnancy Loss Program, Yale Egg Donor/Surrogacy Program, Yale Adolescent Gynecology Program, yale Menopause Program, Yale In Vitro Fertilization Program and Yale Obstetrical and Gynecological Program.

Having a presence on Facebook allows patients to connect with other people that may be going through similar situations and offer advice, support and opinions on the coversations taking place online. Dealing with fertility issues and reproductive isorders can be emotionally draining for women and thier families. On each page, there is specific information about each program and the doctors that specialize in the corresponding care. You can also find videos and images of the medical facilities, all brochures and print collateral and blog entries written by the doctors.

One reader comments on the Yale PCOS Program blog, "I am so glad to finally see a physician's office that is educated about PCOS and willing to educate those of us with it, instead of just pushing pills our way. Its so important for everyone to know the ins and outs of this condition, and this is clearly all about that."

(New Haven, CT) Response Marketing Partner Carolyn Walker recently served as an adjunct instructor teaching a one credit course title "On the Agency Side" at Salve Regina University in Newport, RI. The course gave students an in-depth look at the nature of various marketing agencies, the key roles within agencies and the importance of integrated marketing; whether it is handled on the agency or the client side.

As part of the course, students were tasked with developing an integrated marketing plan for our client Visiting Physicians Association. Executives from Visiting Physician's Association flew in from all over the country to hear the students final presentions. They were not disappointed as several of the groups had very strong ideas. We highly recommend any company looking to hire some great minds to seek out Salve graduates. We've had great luck here ourselves with our own Salve alum, Tarra DelChiaro.

(New Haven, CT) Response Marketing has been awarded six 2009 American Marketing Association "Mark of Excellence Awards" for work with several clients on a local and national level. The "Mark of Excellence Awards are given out for overall excellence and effectiveness of marketing campaigns.

Two of the five awards that Response won were for projects developed with their client Logitech, a global manufacturer of multi-media accessories for computers, digital audio players, gaming and television. One of the awards was in the category of Consumer Marketing-Collateral/Print for the development and execution of the Logitech Pure Fi Anywhere Display. This display was interactive and built exclusively for Sam's Clubs. Club shoppers were enticed to step up to the display and engage the demonstration by pressing the play proximity button. They then could browse through a selection of 4 pieces of music to get a sense of what the speakers sound like. The second award that Response received for their work with Logitech was in the Business to Business-Trade Show category for the Showcase Merchandising Room. Showcase is Logitech's annual meeting with all of their customers (e.g. Best Buy, Staples, Fry's, Microcenter, Office Depot, Office Max, Amazon, etc.) to "showcase" their new products and corresponding merchandising. The merchandising room is where all of Logitech's new and upcoming merchandising and displays were showcased and presented to their customers. This room included a 20' wide x 13' tall x 1' deep wall with 8 light boxes, ceiling banners, furniture, and retail fixtures for the displays.

Response received their 3rd "Mark of Excellence" Award for work with their client Stanley-Bostitch. The 2009 award was won in the Business-to-Business Marketing category for the Stanley-Bostitch Brand Research Study. Response partnered with Chadwick, Martin, Bailey out of Boston, MA to execute a marketing research study designed to provide Stanley-Bostitch with information to help increase market share and strengthen its brand position among Do-It-Yourself Consumers, Professional Contractors and their Distributors.

Response was also recognized for their digital marketing prowess by winning a "Mark of Excellence" Award for the on-line marketing of Assa Abloy's global sponsorship of Eero Saarinen: Shaping the Future Exhibit and the development and execution of RJ Julia Independent Bookseller's Website. For Assa Abloy, Response developed an integrated digital plan targeting the architectural community that was comprised of e-newsletters, a Facebook Group, and digital advertising. For RJ Julia, Response designed a new website that incorporated the look and feel of the Madison, CT store. Some key features of the site are the dynamic home page, which is constantly changing based on the upcoming events, latest staff suggested reading, etc, a robust shopping cart system, and a content management system so that RJ Julia is able to update information as needed. The site can be seen at www.rjjulia.com.

In the category of Consumer Marketing-Collateral/Print, Response received the "Mark of Excellence" Award for the creation Hacker-Pschorr's "Does Your Weisse Measure Up?" materials, which included coasters, banners, case cards, in-store POP, and sell sheets.

"Being recognized by the Connecticut AMA and winning 6 awards is an honor and a testament to our big ideas," said Carolyn Walker, Managing Partner of Response Marketing. "It proves to us that we can compete with agencies far larger than usÉand win! In this economy this is a competitive point of difference for us, as we provide a great value to our clients. We are thrilled to be recognized by leaders in the industry and we share these awards with our clients."

(New Haven, CT) – Response, a Promo 100 agency and one of Connecticut’s fastest growing and most innovative marketing agencies, has been recently recognized for several marketing awards for work with a variety of their clients including Logitech, ASSA ABLOY, Yale School of Medicine.

The Aster Awards are an elite national program recognizing excellence in medical marketing. In this year's competition, Response received one GOLD recognition for their Yale School of Medicine Fertility Center & Reproduction Endocrinology Advertising Campaign, and one GOLD recognition for their Yale School of Medicine OBGYN & Reproductive Services Academic Year Report. The 2008 Aster Awards consisted of approximately 3,000 entries from across America. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

"Response is among the top in the nation for healthcare advertising expertise... specifically scoring in the top five percent. It was an honor to have Response participate in the 2008 Aster Awards," said Melinda R. Lucas, Aster Awards Program Coordinator. "They exceeded the judges' expectations."

The Yale School of Medicine OBGYN & Reproductive Services Academic Year Report was a publication created by Response to communicate Yale's position as a leader in the medical field. The report, which provided continuity with the Yale School of Medicine brand, highlighted Yale OBGYN's achievements in both clinical and research efforts. The Yale School of Medicine Fertility Center and Reproductive Endocrinology Advertising Campaign was developed by Response to as a highly targeted print ad campaign with multiple ads, each focusing on a different women's reproductive health issue in the specialized areas of Reproductive Endocrinology & Infertility.

Response was also awarded three Communicator Awards, the leading international creative awards program honoring creative excellence for communication professionals. One GOLD "Award of Excellence" was awarded to Response for their Yale School of Medicine Fertility & Reproduction Print Advertising Campaign; one SILVER "Award of Distinction" for their self-promoting Response Energy Drink Project and another SILVER "Award of Distinction" for the Logitech Football Challenge Online Game. The 2008 Communicator Awards received over 8,500 entries from across the globe.

The Logitech Football Challenge Online Game was an internet based campaign game which was established to promote Logitech products and directly connect to consumers. Over 66,000 people across the United States registered to play the Logitech Football Challenge on the website.

The Response Energy Drink Project is based around the creation of an energy drink completely developed using the vote of the audience. The idea of the energy drink was established because it was the perfect complement to the "energy" theme that is prevalent in the tagline, "The Power to Provoke.'' The project served as a great introduction to prospective clients and a way to engage current clients in new dialogue about different ways to connect a consumer to a brand through interactive promotions.

A second self-promotion award presented to Response for their Response Energy Drink Project by the Connecticut Art Directors Club. Also recognized for excellence in creative work by the Connecticut Art Directors Club was Response's work on their client ASSA ABLOY's Eero Saarinen "Eerogram" Newsletter. The "Eerogram" was sent out to communicate the latest information about the global tour of the "Eero Saarien: Shaping the Future" exhibit, currently at the National Building Museum in Washington D.C. The exhibit displays the work of iconic architect and furniture designer Eero Saarien, who is best known for his work designing the St. Louis Gateway Arch in St. Louis, the GM Technical Center, TWA terminal, Deere & Co Headquarters and Dulles International Airport.

The Public Relations Society of America recognized Response's work on the Logitech Football Challenge with a PRSA 2008 Mercury GOLD Award in the Online Media category. The Mercury Awards recognize outstanding work in the public relations, communications and marketing professions. The awards are designed to honor creative and strategic excellence and to encourage outstanding performance in the field.

Also this year, Response was recognized by the American Design Awards for their non-flash Web Design, "World on Stage." The American Design Awards is among the top internationally recognized design awards organizations, and perhaps the most popular independent awards organization globally with more than 35,000 submissions annually. The "World on Stage" website that Response created was constructed to build awareness and interest in the Namaskaar Foundation's "World on Stage" organization. Response designed a fully integrated and functioning website which allows users to explore, join, support, and learn all about the organization and its elements highlighting music, dance and theatre.

2008 has been quite a year for Response with the company earning 14 various marketing awards. These recent are in addition to the recently announced 2008 "Marketer of the Year" Award that Response was given by the American Marketing Association.

"We are delighted to share these awards with all of our clients and be honored by our peers," said Carolyn Walker, Managing Partner at Response. "We've been lucky to work with some great people who appreciate the passion, strategic thinking, and creativity we put into our work on a daily basis."

Response, was given the prestigious Marketer of the Year Award at the 2008 American Marketing Association Awards ceremony. Response's work on their interactive "Response Energy Drink Project" received the highest overall score was given a perfect score of 50 by the judges to win the Marketer of the Year award. In addition to the Marketer of the Year Award, Response also received four individual "Mark of Excellence" awards, given in the area for overall excellence and effectiveness of marketing campaigns during the 2007 year.

The Response Energy Drink Project (www.ResponseEnergyDrink.com), which was also one of the four "Mark of Excellence" award winners, is based around the creation of an energy drink completely developed using the vote of the audience.

Two of the four "Mark of Excellence" awards that Response won were for projects developed with their client Logitech. One award was for the 2007 Logitech Football Challenge (www.logitechfootball.com). The second award was the launch of the Logitech Wave Desktop in store POP materials.

The fourth award Response received was for their work with their client Star Brand Imports, a division of Heineken, on their Moretti Beer brand.

This is the third consecutive year in a row that Response has won multiple American Marketing Association "Mark of Excellence" Awards.

Response has announced Phase 2 of the interactive Response Energy Drink Project on www.ResponseEnergyDrink.com. The project is based around the creation of an energy drink completely developed using the vote of the audience. Check out the video here

During Phase 1, users were asked to vote for their choice on what to name the drink and were even invited to submit their own ideas. After the votes were tallied, the winning name was “Pulse” with 47% of the overall votes. Phase 2 evolves the project by asking the audience to select their favorite logo among four choices, developed by Response’s design team, for “Pulse.”

All users have to do to participate is log on to www.ResponseEnergyDrink.com and submit their email address. Anyone who takes part in the promotion by voting is automatically entered into a sweepstakes where they can win a very cool prize. The project is broken down into phases with each phase consisting of a single vote relating to the energy drink. Each phase will have one winner, randomly chosen from those who participated. Once all the phases are complete the final product will be created incorporating all of the elements that were voted on during the process.

Join us on Thursday, November 15, 2007 for a seminar with HipCricket Inc., a Seattle-based company specializing in producing interactive mobile marketing campaigns for radio, television, brand and agency clients. Learn how to drive revenue and increase listenership, viewership and loyalty by tapping into the behaviors and interests of 136 million Americans.

Tarra Del Chiaro has joined Response, in the role of New Business Account Manager. A graduate of Salve Regina University in Newport, Rhode Island, Del Chiaro’s responsibilities include supporting both new business development and current account management. She’ll focus on the day to day management of Response’s new business initiatives, targeting qualified new business leads and engaging prospects during the initial stages of a business relationship with Response. She’ll also be responsible for providing ongoing account support with Response’s current client base through effective program development, concept ideation and overseeing project timelines and budget.

Response received a Communicator Award for their work with BOSTITCH and a Connecticut Art Directors Club award for the agency’s website www.thepowertoprovoke.com

Response recently ranked #67 in PROMO Magazine’s annual PROMO 100, which ranks the nation’s top promotional marketing agencies. The PROMO 100 rankings are one of the most prestigious and well-respected rankings in the marketing industry. Response’s 80% growth in 2006 helped them land spot #67. Promo Magazine

Response, has received two Gold 2006 Aster Awards for excellence in healthcare marketing for work with Yale School of Medicine. The Aster Awards is a national medical marketing awards program for healthcare organizations and advertising agencies who strive for excellence in medical marketing.

The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University’s School of Medicine. Response received one Gold award for the Yale School of Medicine Annual Report. The second Gold award was for an Egg Donor Radio Spot for Yale School of Medicine OB/GYN.

Mary Anne Lefebvre has joined Response, in the role of Office Manager. Mary Anne brings 20+ years of business experience to her position as Office Manager for Response. Mary Anne graduated from North Adams State College, North Adams Massachusetts with a Bachelor of Arts in Journalism. A native of Buffalo, New York, Mary Anne moved to and grew up in suburban Boston, Massachusetts. She relocated to Fairfield, Connecticut in 1999. Her experience encompasses work in areas including Customer Service, Sales and Management from various companies including Dun & Bradstreet, Brand Software and VantageMed Corporation. She most recently completed 3+ years as Office Manager for a small law firm in Milford, Connecticut. Join us in welcoming Mary Anne to the Response team!

Response has been awarded five 2007 American Marketing Association “Mark of Excellence” Awards for their work with several clients. The AMA’s “Mark of Excellence” Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2006 year. Response received awards in the following categories:

Consumer Marketing – Web / Interactive
2006 Logitech Football Challenge www.logitechfootball.com

Consumer Marketing – Collateral/Print
Logitech MX/VX Revolution series of mice

Business-to-Business Marketing
BOSTITCH “StrapShot” Trade Print Ad

Public Relations Campaign
New England Knights

Non-Profit Marketing – Collateral/Print
Yale School of Medicine’s Department of Obstetrics, Gynecology and Reproductive Sciences (Yale OB/GYN) Annual Report.

As 2007 kicked off, Response continued to be recognized for their innovative work by being featured in the February, 2007 edition of POP Times; a leading, nationally distributed, marketing trade publication on merchandising. Response was featured for their work with Logitech, S.A. on their design of the automotive themed, interactive displays for Logitech’s MX Revolution – a high-end, cordless laser mouse. The displays encourage consumer interaction and capture the experience of using the high-tech mouse. They are currently featured in several national retails like Best Buy, Circuit City and Comp USA. View a pdf version of the article here poptimes.pdf

Response is a title sponsor for the upcoming 2007 Greater New Haven Chamber of Commerce Business Expo on January 17th at Science Park at Yale! Besides being a title sponsor, Response will be visible in several roles at the EXPO. Additionally, Response will have a booth at the show where attendees can learn about Response and interact with our team members. Our location at the show will be at booth #107 which is located in the main aisle as you enter the show hall. Peter Franz, partner & president of Response, will be a panelist at the featured marketing seminar titled “Your Brand & Identity Define You” which runs from 2:00 to 2:45 in the presentation area. The doors to the show open at 11 a.m. so make sure you stop by and see what Response is all about!. www.gnhccexpo.com

The Walter Camp Foundation (New Haven, Connecticut) today announced the appointment of Response Marketing as their agency of record. Response Marketing, effective immediately, will in charge of all of Walter Camp’s marketing efforts; including sponsorships, advertising, promotions and design. Walter Camp, starting in 1882, is responsible for the creation of the first All-American Collegiate football team. Today, The Walter Camp Foundation celebrates the announcement of their annual All-American team every January in New Haven, Connecticut. This year’s gala will be held on January 13, 2007 at the Omni Hotel. Click on the attached link to find out more about the event and its many great sponsorship opportunities; www.waltercamp.org.

Response Marketing is pleased to announce the addition of Tina Chenosky as Office Manager responsible for supervising all aspects of Response Marketing’s corporate office located in New Haven, Connecticut. Tina’s past success supervising multi-facetted organizations, has provided her with the necessary skills needed to effectively manage all daily operations between Response’s internal departments, external sales and marketing efforts and client interaction. Tina recently moved to Connecticut with her husband, Kevin, after spending the last five years living in North Carolina.

Response has been awarded a Public Relations Society of America (PRSA-Southern CT Chapter) Mercury Award. The Mercury Awards recognizes outstanding work in the public relations, communications, and marketing professions. Response won in the Strategic Campaign-Marketing Products/ Services category for its 2005 work on Logitech's "Beat Boomer" Football Challenge Program, an on-line football game, which challenged consumers to select the professional teams that they expected to win each week. The game had an added twist in the 2005 season. If consumers beat quarterback legend Boomer Esiason's score for the week, then they were entered into an additional prize pool for great Logitech giveaways.

Response received two 2005 Aster Awards for excellence in healthcare marketing. The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. A Silver Winner award was given for Yale OB/GYNs Total Advertising Campaign. A Bronze Winner Award was given for a Single Newspaper Print Advertisement for Yale's Maternal - Fetal Medicine (MFM) practice.

The Aster Awards, a national medical marketing awards program, honors the most outstanding entrants among similarly sized healthcare organizations and advertising agencies from across the nation. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.

Response has been awarded the 2006 American Marketing Association "Mark of Excellence" Award for our work on Bostitch's Pallet Plus "Fat Head" Trade Advertisement campaign, sweeping the entire "Best in Class" award category. The AMA's "Mark of Excellence" Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2005 year.

Response has announced that it will move its corporate office from Middletown, Connecticut to New Haven, Connecticut effective February 1, 2006. We selected New Haven due to the city’s flourishing cultural and economic boom.

Response’s new location will be at 100 Crown Street, which is situated in the heart of New Haven’s 9th Square district, a historic downtown location that is experiencing a resurgence of new business and cultural revitalization. The artsy loft-style building will provide the agency with an open floor plan and generous square footage, which will accommodate its growing business.

Hey sports fans, what does Logitech, the Boomer Esiason Foundation and Response have in common? If you guessed football, winning prizes and having fun, you are correct! Response has teamed up again this year with Boomer Esiason and newcomer Logitech to bring you the Logitech Football Challenge!

When this year’s football season kicks off in early September, we will also be launching the Logitech Football Challenge; a nation-wide, interactive promotion that will allow football fans across the country to test their football knowledge against former NFL quarterback great, Boomer Esiason. If you can beat Boomer Esiason’s weekly football picks, you can win lots of great Logitech prizes as well as have a chance to win a trip for two to Hawaii to attend the 2005 Football All Star Game!
Also, by playing the Logitech Football Challenge, you will be helping The Boomer Esiason Foundation and Logitech to help in the discovery of a cure for cystic fibrosis. During the entire season, a portion of the proceeds of every Logitech Harmony Remote sold will be donated to the Boomer Esiason Foundation! Help us to fight the battle against cystic fibrosis by purchasing a Logitech Harmony Remote this fall. Also join us for a lot of fun and great prizes by signing up to Beat Boomer at www.beatboomer.com or www.logitechfootball.com

Response is excited to announce the recent update of their web-site at www.thepowertoprovoke.com. After an incredibly busy end of 2004 and first half of 2005, Response has a very full portfolio of new work to show. We have all been very bust developing several new and exciting programs and launching lots of new services. Along with the creation of innovative initiatives for our exciting clients, we all also pleased to welcome several new key clients onboard. It has been tough keeping up with all the progress and we hope we have been able to provide you with a small glimpse of some of our successes in our updated web site.

Make sure to look through the entire site as we have updated almost every section of our site. These include our “Clients” section, the “Work” and “Extra” sections and the “People” section. In each of the areas you’ll see examples of our innovative work for clients like Black & Decker, Bostitch, Yale School of Medicine, Bic and the Buick Championship.
Make sure to come back soon to see exciting new work for Logitech, Boomer Esiason and several other new clients.

Response recently announced the addition of Carolyn Walker to their executive team as Vice President of Sales and Marketing. Carolyn is responsible for all day-to-day operations of Response’s sales and marketing efforts. These include overseeing client relationships, new business development, PR functions and corporate marketing initiatives.

Carolyn comes to Response after managing the development of Sandella’s, a 125-unit quick service restaurant concept mostly located in non-traditional venues such as college campuses. Prior to Sandella’s, Carolyn spent 6 years with Darden Restaurants, leading national promotions for Red Lobster North America (U.S. and Canada), a $2 billion business. Carolyn started her career at the advertising agency of Saatchi & Saatchi in New York City, working on consumer packaged goods such as Finesse Hair Care, Mylanta Antacid and Adult Tylenol.
Carolyn graduated magna cum laude from Northeastern University in Boston, with a BS in Business Administration (majoring in Marketing and Management).

Response, LLC, a Connecticut marketing and promotions company, announced today the acquisition of Anecdote Marketing Solutions, a market leader in design and program ideation. The acquisition took effect April 1, 2004 and is expected to further Response’s presence in the consumer marketing industry. "We have taken two companies with separate, yet complementary, strengths and we have formed one high performance organization that has the technology and infrastructure to respond to our clients needs."

Doug Conner
V.P. Chief Creative Officer

Anecdote Marketing Solutions is an established marketing agency that has provided innovative work with a personal touch from their intimate offices in Madison, Connecticut. Anecdote’s current client list includes BIC Consumer Products, WWE and several other regional companies and national foundations. Anecdote's history of consistent growth, their attention to detail, and technological foresight will make an immediate impact at Response. The company has a solid reputation for innovative design and a strategic approach that consistently results in effective programming for the client. Anecdote will combine efforts immediately and work out of Response’s company headquarters in Middletown, Connecticut. Response has retained Anecdote’s personnel who will also work out of the Middletown office. The addition of Anecdote Marketing fits Response’s long-term strategy to continue to expand their presence in the consumer marketing and promotion industry. The purchase broadens Response’s customer base and expands their capabilities into advertising, ideation, packaging design and promotion. The merger reinforces Response’s commitment to their customers by expanding their menu of client services. Doug Conner, founder of Anecdote, will assume the role of Sr. Partner and Chief Creative Officer and will be responsible for managing Response's Creative Division.

Response, LLC is pleased to announce the launch of www.thepowertoprovoke.com, our new website address (URL). Our new Response email address features the same structure launching along with the web address."The Power To Provoke™" tagline properly defines Response as a creative entity. It represents our capabilities and has been our battle cry since our inception three years ago. During the transition, we will continue to utilize response1.net as an active URL until our customer base has been able to transition over to our new domain. We would like to ask that you update your email accounts, revise your "favorites" list and spread the word about the positive changes at Response. Remember to visit our website at its new home at www.thepowertoprovoke.com and look for the launch of a completely new and updated Response site coming in Spring. The website will feature new and updated case studies, an interactive client work area, new animated QuickTime movie features, and news on several upcoming exciting and innovative partnerships.

Response, LLC celebrates the launch of our new website. After several months in the making, the Response website is finally up and available for viewing. There are several new features on the website which include an updated "Work" section highlighting examples of many recent and innovative projects completed by Response. The folks at Response will be updating this section quite frequently as there are lots of cool projects currently taking shape. The new "Extra" section features a great area to view experimental animation movies that will be used in future Response initiatives. There is also a new "Employment" section for those who are finally looking to get a job and start making some money. Additionally, there is a "People" section to help you understand everyone who is connected with the company. Please feel free to drop anyone of us an email anytime. Please keep coming back to see several new additions to the site that we will be adding in the coming months.

Response is pleased to announce that Elayne Crain has joined the team at Response. Elayne has recently relocated from Bentonville, Arkansas where she was employed by Stanley working on their Wal-Mart business. Elayne is extremely talented and has recently completed her MBA at the University of Arkansas. We are very excited to have Elayne as an key member of the group and we encourage you to drop her a message and welcome her aboard.

For those of you in the Middletown area, please stop by our offices and see our new work space! It has been a difficult past two months for those of us who have been working in Response’s corporate offices as we have been completing key construction and painting projects. Our offices have has just finished a complete face lift with new paint, furniture, conference area and even a new salt water fish tank. The fish tank is a work in progress as we have unfortunately gone through several of our under water friends. Regardless, please stop by at 360 Main Street to see the new place.