March 26, 2010
Congrats Response! Mark of Excellence Awards
Response Marketing was recognized last night for their creative talents at the American Marketing Association’s, Connecticut Chapter, Mark of Excellence Awards. I am proud to say that we came home with 4 new shiny trophy’s to add to our collection! The ceremony was held at The Hartford Club, which in my opinion, is a gorgeous venue.
In the Business to Business Category for a budget of less than $50,000 we won the Public Relations Award for the work we did for our client Do Valle Import and Distribution. We effectively met our objective of positioning Do Valle wine as a sexy and sophisticated beverage choice. Sexy & Sophisticated, who better to accept that award for us then our very own Diva Tarra Del Chiaro!
In the Consumer Marketing Category for a budget of less than $50,000 we were recognized for our work with the Able Restoration Website by receiving the Web/Interactive Award. We developed a site for Able Restoration that was easy to navigate, with a clean, professional and modern look that differentiated itself from competitors. Below is a picture of our Savvy David Klineberg accepting the award.
In the Consumer Marketing Category for a budget greater than $50,000 we won the Web/Interactive Award for McAfee 2010 Product Update Launch Microsite. The site generated a ton of awareness of the upgrade and educated consumers and press about the product. The Beautiful Duo, Carolyn Walker and Cassie Swartwout tag-teamed to accept this award.
Our fourth recognition of the night was also in the Consumer Marketing Category for a budget greater than $50,000. We received the Integrated Campiagn Award for our work with the Logitech Darkfield Launch. The campaign communicated the key benefits of the product, it reinforced Logitech’s category leadership position, and it drove sales of the two new products.
After the ceremony we headed to Spris in Hartford to celebrate. It was my first time there, and I really recommend it if you are looking for a poised but trendy atmosphere. The staff was great too. Congrats Response!! What a good-looking group…
