August 10, 2010
The Art of Engagement
ENGAGE your customers!
Recently here at Response Marketing we put this theory to work with one of our clients, WordLock. We implored WordLock to use their Facebook page as a tool to engage their current customers and fans. First we implemented a WordLock poll, which asks what various four letter words mean to you? The consumer is given four multiple choice answers, and chooses which one means the most to them. For example, this week’s poll word was “BABY”, and the choices were…
1. My favorite Justin Bieber song
2. Pooping, crying and throwing up machines
3. The cutest little things in the whole world
4. A great movie line, “Nobody puts Baby in a corner.”
On average, WordLock’s weekly polls gather somewhere between 250-300 responses a week. Not to mention upwards of 20 comments and “Likes” posted on their wall. Although it may not seem like much, this simple interaction with WordLock’s customers has dramatically increased the traffic and feedback on their site, subsequently creating more buzz around their brand. How did they do it? By engaging their customers.
WordLock did not stop there. A few weeks later they implemented a giveaway. The first 1000 people to “Like” the WordLock Facebook page would be eligible to receive a free WordLock luggage lock, as long as they filled out a brief form. Almost immediately after implementing this offer, the WordLock fan base grew from about 400 to about 19,000.
How did they do it? The art of engagement.
Engaging your customers and clients could be all you need to get a lift in this down economy. Apply the art of engagement to your business and let us know what you come up with. Your results may surprise you.
