December 8, 2011
Get Your Own Word Cloud
The visualization of data is a great way to quickly see information in a much more palatable way than typical charts. Word Clouds are all over the place and show how prominent specific words are in a web page or other outlet with text. You can create your own word cloud through Wordle. Just enter your web page URL or copy and paste any text and Wordle will instantly generate a word cloud for you. Then you can customize the…
November 28, 2011
Getting Your Brand Out Of The Slammer
Small business owners take notes at expo: wtnh.com A couple weeks ago, Response brought branding to a personal level. At the Greater New Haven Chamber business expo, we had the opportunity to show off our skills and abilities to other local businesses. Considering we are a creative bunch, we wanted to create an exhibitor booth that people would remember! No detail was spared in the creation of our booth. The prison theme we created included everything from fake plastic handcuffs,…
November 8, 2011
Google+ Launches Much Anticipated Brand Pages
Whether or not you’re ready to jump on the Google+ bandwagon, perhaps there is no greater time than now for your business to think about doing so. On Monday, Google announced that users can now finally create brand pages on the site after four months of public pressure. While the site is still light years behind Facebook in terms of membership totals and engagement rates, Google has taken great strides recently in an effort to compete with the Zuckerberg Empire.…
October 25, 2011
Office Supplies Don’t Have to Suck
Our friends over at Poppin sent us some office supplies. Office supplies don’t sound like much fun. But we don’t think of Poppin as an office supply company, but rather as a provider of happy working spaces. Check out the unboxing video of the delivery from Poppin. Then think about what other industries need a good kick in the ass, just like Poppin is doing for office supplies. You can get your own Poppin happy work accessories on their website.
October 19, 2011
Are You Practicing Ethical Marketing Communications?
Last month, the International Chamber of Commerce released the latest version of the Consolidated ICC Code of Advertising and Marketing Communications (9th ed.), and for the first time expanded its boundaries to encompass the previously neglected realm of digital marketing. Though the ICC has tweaked the code quite a bit from its initial inception in 1937, this is the first time that the organization has focused extensively on the rapidly expanding landscape that is the current digital world in which…
October 4, 2011
How Are You Innovating in Your Industry?
6816 Pacific View Drive, Hollywood Hills from Eric Lavey on Vimeo. In a recent piece, “Real Estate Videos Go Hollywood“, AOL showcased the marketing behind a Beverly Hills property, calling the Los Angeles real estate agent, Eric Lavey, “the Fellini of this new marketing genre.” In full disclosure, Eric is a close friend of mine, but it’s his approach to his industry that should make us all think about how we are trying to innovate in our own industries. While…
September 23, 2011
Cover Yourself, people.
Oh, hey…I don’t know if you heard, but Facebook announced a slew of changes to the platform yesterday at the F8 conference. These updates will affect both individual users and marketers alike. As someone who falls into both categories, I wanted to understand the full affect of these changes IMMEDIATELY. One of the most notable changes is way your profile will appear with the new Timeline feature. Timeline is a revamped and redesigned version of the Facebook Profile.Say goodbye to…
September 22, 2011
Facebook F8: Photo Opps Meet App Opps
Today Mark Zuckerberg announced 2 pretty huge changes to the Facebook platform: 1). The Timeline. This is an evolution of your profile and essentially shows your life history year by year. The most interesting part of all of this from a design perspective is that the space is wider than the old profile and alot more visual. There’s a giant area at the top for a photo or designed image that you can use to make a big, visual statement…
September 19, 2011
Top 10 Take Aways from the 2011 Inbound Marketing Summit
I recently attended the Inbound Marketing Summit in Boston which featured many well-known social media and marketing experts. Below are the Top 10 Take Aways from the 2011 Inbound Marketing Summit: 1. Chris Brogan: The biggest reason you should be on Google+? It’s going to have a big impact on SEO.2. Chris Brogan: Two great tools to find people on Google+: Group.as and findpeopleonplus.com .3. Brian Halligan: The next generation of the web experience is the personalized experience a la…
September 16, 2011
We Have Liftoff!
The Yale College Council was established in 1972 to ensure that the student body had a voice in governing the way the university is ran. And, as important as it is for that voice to be heard by the powers that be, it is equally as important for the YCC to keep its constituents and followers informed on its proceedings. Response was entrusted with the task of creating such a platform, and we are happy to report that the site…
