June 29, 2011
A Cheesy Defeat
If you were following us on #ManVsCheese @Response on Twitter, you knew the outcome of the Caseus Cheese Truck Challenge which our own Michael Ackerson took on in the hopes of being able to name a grilled cheese sandwich after himself, “The Mackerson”. For all of you who did not follow the challenge on Twitter, this is what happened. Michael was up against two other competitors, Brian Punch and Andrew Sinclair. Despite the added competition, Michael was calm, collected and…
June 23, 2011
Man Vs Cheese
Legends are born every day, and tomorrow comes a new legend from Response Marketing itself…The Mack Attack Ackerson who will attempt a challenge in which food overcame man, and few have succeeded. Michael first heard about this challenge when watching Man vs. Food Nation on the Travel Channel. Inspired by his great food feats, Michael signed up for the Caseus Cheese Truck Challenge, hosted right here at our home base of New Haven, CT. Potential champions will take on 10…
June 17, 2011
Winner Winner Chicken Dinner
When the team here at Response took on the challenge of rebranding of Community Health of Westerly (CHOW), parent to The Westerly Hospital and other businesses, we had our sights set on delivering quality work and client satisfaction. The rebranding required extensive market research, analysis, and collaboration with the fine folks of the marketing sub-committee at Westerly Hospital Healthcare. Now I know you’re on the edge of your computer chairs as your inquisitive minds are pondering the question “what exactly…
June 15, 2011
NEVER A DULL MOMENT
There’s “never a dull moment” at Response when working with clients that lead industries, set trends and break barriers– clients like Stanley Black & Decker. When they came to us with the new Stanley Carbide blade launch project, we knew they had something great. This is not just any ordinary utility knife blade, it’s a blade that has carbide on the edge of it to keep it sharp for a really long time… like 5x longer than standard utility knife…
June 9, 2011
Response Hits The Clubs… Club Stores That Is!
As marketers it is always really cool to see your stuff in places that you go. We’ve had our work go into Best Buy, Fry’s, MicroCenter, WalMart, Target, Staples, Office Depot, Office Max, Costco, BJ’s, amoung others. Each channel and retailer has its unique challenges, and believe me, we intimately understand them all. When we get assignments for the club stores, like doing pallet displays, we know that our creative is not going to be eye level. So, we have…
June 2, 2011
Put it on my tab….let!
Everyone get ready to OOOOOOO and AAAAAHHHH, because today at Response, we will be sharing our little tablet secrets; what we like, what we love, and what we gotta have. Rather than all of us using the recent Light Sabers app to battle it out and see whose is really better, we’re sharing the ups, the downs, and all around advantages of having this new technology in our workspace. David, the head honcho of our Account Services, claims that his…
June 1, 2011
OMA Indians Join Our Tribe
These kick ass, and really heavy, OMA (Outstanding Merchandising Acheivement) Indians just arrived, recognizing our work with Logitech on the launch of the Lapdesk Speaker N700 at Best Buy (Silver Indian) and the Staples Canada Holiday Webcam Shipper (Bronze Indian). Thanks to the Fed Ex guy for surviving the 52 steps up to our suite with these bad boys in hand. Now they are officially part of our tribe and sitting pretty in our lobby. Congrats to the entire team…
