January 19, 2012
How Will You #makeitcount in 2012?
Whether you’re walking, running, jumping, skipping, skating, drumming, or slam dunking, according to Nike+, “it counts”. Nike+ is giving everyone the chance to “Make It Count” in 2012. How many of us, year after year, make a New Year’s resolution of getting fit, and then find ourselves unmotivated and unsuccessful? I’m assuming a large percentage…Well, in an effort to spread inspiration and motivation for a healthier more physical life; Nike has found a way to combine the physical with the digital once again.
Over the years, Nike has proved itself an innovative company with its fun, customizable running shoes, gear, and more. One of their current popular products is the Nike+. The Nike+ software includes a chip that is inserted into the inside of a Nike running shoe, designed for this purpose, which then sync’s with your iPod. The chip is able to track your movement such as running distance, calories burned, pace, etc. Also, when you plug in your iPod to your computer, it gives you the option to share your results online. Nike+ further features options such as setting goals and “coaching” for your specific workout. Nike realized the success and popularity of Nike+ and decided to expand upon this idea.
Today, Nike launched the Nike+ FuelBand. This high tech wristband is meant to be worn throughout the day and tracks people’s daily movements. With this band, there is a strip of LED lights that go from red to green as you reach your goal. Your goal is measured in “points” or “fuel”. You can set how many fuel points you want to achieve that day, and you can see your progress right on your wrist. This product’s purpose is to motivate and inspire a healthy lifestyle, and make it a fun technology gadget at the same time. The FuelBand is truly for anyone with a goal of being more active. Check out the video below to learn more. You can also follow Nike on Twitter and provide workout inspiration for others at #makeitcount. The FuelBand is available for pre-order on Nikestore.com.