February 29, 2012
David Klineberg Included in CT Magazine’s 40 Under 40
David Klineberg, the VP of Client Relations at Response, has been included in Connecticut Magazine’s 2012 40 Under 40 list of prominent young Connecticut professionals. Inclusion in the list, especially in a state like Connecticut, is an honor. That said, we’re not the least bit surprised, because David is badass. When I first arrived at Response in November 2010, I was intimidated by David. He was the only employee, aside from our owners, with his own office. His desk was…
February 23, 2012
In-Store Shippers for Consumer Electronics
Reed Immer, digital marketing specialist and Carolyn Walker, managing partner at Response Marketing, are here today to talk about shippers in consumer electronics. What is a Shipper? A Shipper is a type of in-store merchandising display that falls in the category of something that is more temporary, versus something that is permanent or semi-permanent. It is usually something that will only stay in the stores for a few months at a time. Why are Shippers valuable? From a marketers stand…
February 21, 2012
Creating Effective In-Store Merchandising For Consumer Electronics
Reed Immer, digital marketing specialist and Carolyn Walker, managing partner at Response Marketing, are here today to talk about creating effective in-store merchandising for consumer electronics. Carolyn is one of thirty five people in the world who is ‘marketing at retail’ certified and is here to tell us what exactly in-store merchandising is: In-store Merchandising is a part of a company’s overall shopper marketing program. It’s important to focus on the true path of purchase that consumers take, and notice…
February 15, 2012
Top 5 Things That Matter In Marketing This Week – Healthcare
“The Five Things That Matter In Marketing This Week”, with Reed Immer and Carolyn Walker from Response Marketing and thepowertoprovoke.com. In this discussion we will talk about the five ideas that we have found to be industry leading for marketing in the healthcare industry.
February 13, 2012
Don’t Turn Your V-Day into D-Day
Candy. Romantic Cards. Sweet nothings being whispered into that special someone’s ear. Every year Valentine’s Day presents a challenge in finding that “out of the box” and “one-of-a-kind” gift whether you’re fresh into a relationship or married for 50 years. So what can you do? In honor of Response’s 10 year anniversary we’re sharing 10 things NOT to do that you may think are cute but will actually just end up getting you in trouble. 10 things not do for…
