Social Media News: Twitter broadens TV conversation targeting, Pinterest gives optimization tips, &Facebook beta-testing Unread Stories

Happy first week of Spring everyone! Hope everyone’s been enjoying the change in temp. Let’s get straight into what’s been happening this week in social media.

Twitter broadens TV conversation targeting

Twitter has expanded its TV conversation targeting to now include Hispanic TV audiences. Twitter’s Hispanic conversation targeting allows networks and brands to target advertising connect to Twitter users who are discussing specific Spanish-language television programs. Hispanic TV conversation targeting will now allow advertisers to join the conversation around high-engagement Spanish TV shows in way’s unique to Twitter. Source

Pinterest gives optimization tips

Pinterest has released official optimization tips for pins to maximize user engagement, namely that tall pins occupy more screen space, longer descriptions outperform shorter ones, and positive, aspirational messages resonate best with audiences. More optimization information can be found on the Pinterest Business blog. Source

Facebook beta-testing Unread Stories feature

Facebook is giving unseen posts a second chance with a beta feature called Unread Stories. Now, when eligible users click Show Unread Stories they’ll be directed to a feed exclusively of posts they haven’t read, instead of the usual mix of seen and unseen posts. Source

Check in with me next week for the newest social media updates!

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