Thanks for checking in today. Just two quick updates for this week. Enjoy!
Twitter Updates Tailored Audiences
Twitter has added new tools to make the user experience easier in creation and management of your tailored audiences. With the audience manager tool, advertisers can directly create new lists and manage existing lists in ads.twitter.com. Advertisers can see detailed insights on audiences in one place, change and delete them or get notifications of specific audiences, along with expand the total reach by building audiences using mobile phone numbers. Twitter now supports Apple iOS and Google Android mobile ad IDs to allow advertisers to create audiences of users who installed your app, viewed a product, or reaches a new level in your app. Twitter has also added look-alike targeting, allowing advertisers to target user similar to your tailored audiences. This will let advertisers reach users that are similar to your already best existing customers. It is beneficial to mobile targeting because it allows advertisers to reach users similar to existing users who have already installed your app. Also, adding the ability to exclude tailored audiences based on website visitors from campaigns using interest, keywords, TV and other tailored audiences to drive more efficient acquisition. Along with these new tailored audience updates, Twitter has prided itself in user privacy, allowing its’ users to uncheck a box in their privacy settings next to “tailored ads based on information shared by ads partners” which keeps their accounts from being matched to information from the ads for tailored audiences. Mobile users also have the ability to limit being targeted for ads with a setting “limit ad tracking” on the iOS and Android devices for mobile advertising IDs. Source
Facebook adds new tools to analytics for app developers
Facebook now allows app developers access to label cohorts and retention charts within app insights. Label cohorts allow developers to create groups of people within their app and measurement tools for revenue and time spent in the app. Retention charts allow developers to analyze how the app is maintaining users over time and to analyze any changes in engagement or retention. Source
See you next week with the most current updates in social media news!
Previous Social Media News Posts:
- Social News: Brand Video Ads On Spotify, Facebook Power Editor Updates, & Facebook Improves Events And Adds Insights
- Social News: Instagram Launches Hyperlapse, Facebook Ads Can Now Target Mobile Users By Bandwidth, New Business Tools For Brands On Instagram
- Social News: Vine Updates Camera, Facebook Testing Organic Call To Action, & SlideShare Gives All Users Access to Premium Features
- Social News: Promoted Video Tweets, Facebook Launches Cross-Device Reporting, & Twitter Announces Objective-Based Campaigns