McAfee
What have we done to keep the world’s largest dedicated security technology company exciting to both consumers and businesses alike? Could it be speaking in only binary; making “Gone Phishing” jokes; or simply providing executable, clear brand messaging that leaves customers wanting more??
Proto
How did we help the leaders in industrial strength hand tools re-launch their brand and create a presence in social media? Was it by advising them to elect a blacksmith as their unofficial mascot, suggesting that their users “become one” with the tools by eating, sleeping and showering with them, or by creating and executing a strategic marketing plan that drove awareness and captured market share?
The Clarion Group
How did we help a company that’s known for helping other companies solve complex business issues? Was it by staging problems in our office to see them in action, creating a team building activity with trust falls included, or through immersing ourselves into learning what truly made them unique, and ensuring it was captured throughout their brand?
Winners
What did we recommend for the premier sports entertainment venue to help reintroduce their brand? Was it only allowing them to talk to customers as if they were announcing a race, passing out mint juleps and Derby hats so people could feel like they were at the actual track, or by showcasing the upgraded facilities and the thrill of winning?
University of New Haven
How did we help a leader in experiential education increase their exposure as a top university to study business? Was it by posing as college students at parties to get first hand info from students, forming a “We Love Business” study group, or through marketing efforts that let students “Picture Themselves” with a degree from a top academic institution in the Northeast?
NETGEAR
What did we do to help the worldwide provider of networking products peek out from behind their computers and gain the brand recognition they were looking for? Was it by hiring an interpretive dancer to be a router, sending a plane that wrote NETGEAR in the sky, or through a series of in-store merchandising and radio spots that helped communicate NETGEAR products as the true experts in the networking field?
NuCompass
What was the best way to get an admittedly non-tech HR audience to understand the relocation services technology known as “The Navigator?” Was it by offering an instruction manual; hiring a spokesperson to perform live demonstrations; or through video and print that featured premium technology that made moving a breeze?
VPA
How did we guide patients and doctors to the country’s leader in house call medicine? Was it trying to target those with an affinity for house-call medical bags; the promise of milk and cookies at every home; or through creative that drove home the promise of home-sweet-home?
Response Marketing
What was the best way to promote a marketing agency (it’s us!) already known for creating top-notch campaigns? Could have it been by taking a picture with all our awards, hosting a lavish party to shake hands and kiss babies, or by practicing what we preach and executing a solid brand launch that included print ads and guerilla marketing.
Cisco
How did we help one of the world’s most innovative technology companies? Was it only communicating through equipment that hasn’t been made public; not sleeping for more than 15 minutes a night; or strategically implementing creative that spoke to Cisco’s core audience?
Designs For Health
What was the best way to portray the health care professional’s most trusted source for research-backed nutritional products? Was it wearing Richard Simmons’ inspired clothing for a month, surviving on only a diet of wheat grass shots and cow dung, or presenting marketing direction that struck customers on a deeper, more personal level?
Logitech
How have we maintained such a long-standing relationship with one of the leading personal peripherals companies in the world? You could chalk it up to the luck of the Irish; making each member on the account team carry a wireless mouse in their pocket; or by just creating out-of-this-world work that helps move products off the shelves?
Stanley Black & Decker
How did we construct creative for the “top dogs” of the tool industry that drove product purchases and stimulated sales? Perhaps it was our in-house DIY birdhouse building demonstration; channeling our own Tim “The Tool Man” Taylor; or getting to the heart of the various brands and creatively communicating product benefits to the end users?
Star Brand Imports
How did we help a portfolio of international beers, like Hacker-Pschorr, Paulaner, Moretti, Zywiec, Affligem, Murphy’s and Kalik, resonate with American consumers? Was it our chugging ability to demonstrate the quality taste; backpacking across the world to take pictures of natives enjoying a local pint; or communicating fresh and new creative to both on-premise and off-premise customers?
Westerly Hospital Healthcare
How did we help get in the mindset of one of the highest customer satisfied hospitals in the country? Was it making everyone wear scrubs and blue footie’s around the office; watching reruns of “ER”; or researching, experiencing, and dedicating our creative to speak to the complete range of care that Westerly offers their patients?
