Cisco
How did we help one of the world’s most innovative technology companies? Was it only communicating through equipment that hasn’t been made public; not sleeping for more than 15 minutes a night; or strategically implementing creative that spoke to Cisco’s core audience?
Designs For Health
What was the best way to portray the health care professional’s most trusted source for research-backed nutritional products? Was it wearing Richard Simmons’ inspired clothing for a month, surviving on only a diet of wheat grass shots and cow dung, or presenting marketing direction that struck customers on a deeper, more personal level?
Logitech
How have we maintained such a long-standing relationship with one of the leading personal peripherals companies in the world? You could chalk it up to the luck of the Irish; making each member on the account team carry a wireless mouse in their pocket; or by just creating out-of-this-world work that helps move products off the shelves?
McAfee
How have we maintained such a long-standing relationship with one of the leading personal peripherals companies in the world? You could chalk it up to the luck of the Irish; making each member on the account team carry a wireless mouse in their pocket; or by just creating out-of-this-world work that helps move products off the shelves?
NuCompass
What was the best way to get an admittedly non-tech HR audience to understand the relocation services technology known as “The Navigator?” Was it by offering an instruction manual; hiring a spokesperson to perform live demonstrations; or through video and print that featured premium technology that made moving a breeze?
Response Marketing
What was the best way to promote a marketing agency (it’s us!) already known for creating top-notch campaigns? Could have it been by taking a picture with all our awards, hosting a lavish party to shake hands and kiss babies, or by practicing what we preach and executing a solid brand launch that included print ads and guerilla marketing.
Stanley Black & Decker
How did we construct creative for the “top dogs” of the tool industry that drove product purchases and stimulated sales? Perhaps it was our in-house DIY birdhouse building demonstration; channeling our own Tim “The Tool Man” Taylor; or getting to the heart of the various brands and creatively communicating product benefits to the end users?
Star Brand Imports
How did we help a portfolio of international beers, like Hacker-Pschorr, Paulaner, Moretti, Zywiec, Affligem, Murphy’s and Kalik, resonate with American consumers? Was it our chugging ability to demonstrate the quality taste; backpacking across the world to take pictures of natives enjoying a local pint; or communicating fresh and new creative to both on-premise and off-premise customers?
VPA
How did we guide patients and doctors to the country’s leader in house call medicine? Was it trying to target those with an affinity for house-call medical bags; the promise of milk and cookies at every home; or through creative that drove home the promise of home-sweet-home?
Westerly Hospital Healthcare
How did we help get in the mindset of one of the highest customer satisfied hospitals in the country? Was it making everyone wear scrubs and blue footie’s around the office; watching reruns of “ER”; or researching, experiencing, and dedicating our creative to speak to the complete range of care that Westerly offers their patients?
