May 21, 2012
10 Facebook Tips To Increase Fan Engagement
Do you ever look at your company’s Facebook page and wonder why no fans are commenting or engaging with your posts? You’ve probably taken considerable time to think of fun and interesting things to post, but still, it is just a one-way conversation. Well, you’re not the only one. Many companies are struggling to increase fan engagement because the cold hard truth is that on average, only 16% of fans can see your content. It’s time to change that. We have 10 ways for you to increase engagement with your fans on Facebook from Mari Smith’s live webinar, “10 Essential Facebook Money-Making Techie Tips”. Mari Smith says, “The name of the game is engagement”, so let us know if these tips help you!
1. Understand EdgeRank
- EdgeRank is a formula that determines the visibility of your content.
- Use edgerankchecker.comto:
- Measure how likely your posts are to show up in the news feed.
- A post with more weight (more comments and likes) will get seen more.
- The more interaction with fans and your pages the more they will see it in their news feed.
- Comments from fans are weighted more than likes, and therefore will help posts show up more in the news feed.
- Don’t have too many posts per day maybe only 1 or 2 and don’t post irrelevant content.
- A short question will garner more comments and the more engagement drives more traffic.
- Buy ads and sponsor your posts so that more fans can see it.
2. To include photos
- Photos and videos get the highest weight, so try and post photos with 90% of posts
- Links get the lowest amount of engagement
- Try the questions app to grab your fans’ attention
- Try to post 160 characters or less on each post
3. Don’t post links via third party apps
- If you post a link, the native share button doesn’t show up when using a third party app (i.e. Hootsuite).
- But the share button does pop up when posting photos with a third party app
4. Change cover image regularly
- Design creative ideas to make people click on your cover photo and include calls to actions and links in the description.
- Once every couple of days change your cover photo to keep it new and exciting for fans.
5. Using Pin to Top Function on Posts
- You can rotate content that is a little older back to the top of your page.
- Always see new and fresh content.
- Intersperse content with marketing messages.
- Bring people back to something you are giving away, offers, or discount codes
6. Optimize your app thumbnails
- Don’t waste space of visible thumbnails with a “like” thumbnail because the number of “likes” already directly below your name.
- Have one of your 3 visible app thumbnails (photos thumbnails must remain in place) re-direct to your website or whatever page you want to direct fans too.
- Woobox.com can help you add this app to re-direct fans to your website.
7. Monitor your Insights and Metrics
- Need to understand what is doing well and what isn’t.
- Watch engagement rate (Number of people talking about your page divided by the total number of fans – average engagement rate is 2%).
- Click on admin panel and insights to look at your stats to see what types of posts work well and what days work better than others.
- You can sort by reach per message and look at engaged users to see what fans and non fans are responding to most.
8. Respond to your comments (Most important tip)
- Sooner the better and do this as much as possible.
- A study was done about people who get a response back to their comments. When they get a response to a post or comment, about 80% go on to make a purchase decision and when brands proactively reach out about 28% will make a purchase.
- Don’t over complicate marketing and relationships, get back to basics and humanize by connecting, reaching out, and engaging
- Address fans by first names in responses to relate more on a personal level.
9. Check your notifications
- Must go back to look at posts from a while ago to see if there are any comments you have not responded to.
- Through Hyperalerts.no, you can get alerted whenever anyone comments on your wall. You don’t have to be the admin of a fan page to get alerts; you can watch your competitors when they have activity going on.
10. Make use of Interest Lists
- Train your community to go to these lists and ad your page to their interest lists.
People do business with people they know, like, and trust. By getting maximum visibility, increasing engagement, and driving more traffic to your site, this information will help your social media marketing increase ROI. If you would like to have a two-way conversation with excited and engaged customers, then consider using these 10 tips.
The information in “10 Facebook Tips To Increase Fan Engagement” has been gathered from http://marismith.com/facebookwebinar/replay.html.
Bradley Parcella is an Account Executive at Response Marketing.
Posted by Bradley Parcella at 2:17 pm | No Comments
Categories: advertising, Facebook, Facebook apps, marketing, social media
May 18, 2012
This Week by the Numbers: 5/18/12
Cozy up with our newest statistics, guaranteed to make you laugh, cry, smile.
Posted by Reed Immer at 11:34 am | No Comments
Categories: By The Numbers
May 11, 2012
Celebrate Mother’s Day With A Happy Mother
Mothers. They give birth to us. They raise us. They will even cut the corners off our crust if we ask them to. They rule with gentle compassion, yet possess an iron fist if the time should ever come to use it. And if we learned one thing from Jurassic Park, it’s not to piss off a mamma dinosaur by stealing her eggs. To help honor our mothers, we see it fit to give them a special day that celebrates everything they do: with breakfast in bed, presents, or finally making good on that “cleaning your room” promise. At Response, all of us have mothers, and some of us happen to be mothers ourselves. So in honor of them and our 10 year anniversary, we are proud to present May’s Top 10 List: 10 Gifts Your Mom Wishes She Could Tell You She Doesn’t Want.
- Homemade Coupons. They’re cute when you’re 7. Not so much when you’re 27.
- A Cookbook. Make your mom breakfast in bed. Not give her advice on what to make you.
- Bath Basket. Are you trying to say she’s smells?
- Gift Card/Certificate. C’mon now. You’re better than that.
- Household Appliances. Do you get your dad hedge clippers for Father’s day? Yeah, didn’t think so.
- A Snuggie. They are good in theory, not in actuality.
- A Joint Gift With Someone Else In Your Family. Unless it’s a trip to Bermuda or an HDTV, the only thing you should do together is sign the card.
- World’s Best Mom Anything. Don’t suck up. Just get her what she wants.
- Costume Jewelry. That’s like buying someone a Matchbox car instead of a real one.
- Gym Membership. Save that one for New Year’s if you’re smart.
In closing, it would be ill advised to get your mother any of these gifts and still expect her to love you.
Stay tuned next month for our June Top 10 list.
Posted by Michael Ackerson at 2:11 pm | No Comments
Categories: coupons, funny, Response Marketing
This Week By The Numbers-5/11/12
Going to a party this weekend where people in marketing will be there? Here are some stats to help you break the ice.
Posted by David Klineberg at 12:31 pm | No Comments
Categories: By The Numbers
May 4, 2012
This Week by the Numbers: 5/4/12
These stats will make you smart and popular. Wield them with pride.
Posted by Reed Immer at 1:06 pm | No Comments
Categories: This Week by the Numbers, Uncategorized
April 30, 2012
Social Networking for Your Business the Effective Way
Have you ever been told that it’s a great idea for your business to be on many different social media networks in order to gain more customers?
Your friends and colleagues probably tell you all the time that everyone is using social media and your business should be using it too. So, you take a couple of hours to create ten different accounts and start posting/tweeting away. After all of your hard work, you find out that there is limited customer engagement and few leads brought in from your social networks. You’ve posted great deals, interesting pictures, and even a video about your business. So what’s wrong? Why is it that your social media presence isn’t bringing in the type of profits you were told it would?
It’s more complex than just posting status updates and deals. There are specific social media networks for specific purposes and targets. If you want to start increasing customer engagement and ultimately your bottom line, then read the following tips about how to use Facebook, Twitter, LinkedIn, and Google+ effectively.
Image via CrunchBase
- Facebook is best for interacting on a personal level with current and potential customers.
- The best things to share are videos, photos, blog posts, and poll questions that engage your fans and make them want to share with other friends.
- Try to keep constant contact and engagement with fans.
- Try not to connect with too many people because you do not want to reduce the genuine connections since many users hardly know or keep in touch with their “friends”.
- Facebook Pages can contain all of your company’s information in one place and adds an exciting look and feel to your page.
- The largest segment of users is males ages 21-24, followed closely by 18-20 year olds and 35-44 year olds.
Image via CrunchBase
- Twitter is best for short updates, finding potential customers, and monitoring conversations about your business and/or brand.
- The best things to share are links with relevant content, popular hashtags to your industry or field, answering questions, and conversing one on one with followers.
- Instant status updates are useful for addressing customer concerns and questions immediately in front a large audience of followers.
- More females use twitter than males (54.6%).
- Users aged 31-49 make up 42.3% and 18-29 year olds make up 41.5%.
Image via CrunchBase
- LinkedIn is best for networking with other professionals, showing what you and your business can do, and your professional accomplishments.
- You can create a group and lead discussions about your industry or field.
- On an ‘Answers Page’, answer common questions with your industry expertise. People will start to follow you if you share great insight about your industry.
- The most users are males ages 35-44.
Image via CrunchBase
- Google+ is best for starting conversations and adding people to them.
- You should share blog posts, interesting articles, industry insight, and spark conversations about your industry with questions and answers.
- With Google Circles you can target certain groups with specific messages by placing contacts into circles.
- Male users make up almost 70% of Google+ users.
The key to using social media networks is to connect with your fans, followers, and potential customers on a personal level. Provide your followers with knowledge and resources about your industry. Engagement and responses will come more frequently this way rather than just telling followers to buy because you have a great deal. Start implementing these strategies now on the social media sites that work best for your business.
The information in “Social Networking for Your Business the Effective Way” has been gathered from http://mashable.com/2012/04/16/social-networks-tips-infographic/.
Bradley Parcella is an Account Executive at Response Marketing.
Posted by Bradley Parcella at 2:37 pm | No Comments
Categories: advertising, Facebook, marketing, reaching your target audience, social media, Social Networking, twitter
April 27, 2012
This Week By The Numbers: 4/27
Web browsers, video ads, and one old man; take a look at This Week By The Numbers.
Posted by David Klineberg at 9:58 am | No Comments
Categories: By The Numbers, youtube
April 20, 2012
This Week by the Numbers: 4/20/12
Here are some statistics that caught our eye for the week of 4/20/12. Print this out, stick it on your fridge, mail it to your penpal, or send it to Mom (especially if she likes the Hunger Games).
Posted by Reed Immer at 11:52 am | No Comments
Categories: This Week by the Numbers
April 17, 2012
Break Into Spring The Right Way
When spring is in the air, Spring break is coming up on the calendar. Looking to escape at the first sign of warmth to faraway and exotic lands, there are a few rules one must follow. However, these are not the kind of rules to follow that prevent kidnapping. In honor of Response Marketing’s 10 year anniversary, we’re happy to bring you the top 10 tips to make the most out of your Spring Break.
- Lifting up your shirt is unnecessary unless you have a shirt on underneath with a funny phrase you want to show off.
- Beads are not the equivalent of money.
- Fruity drinks ARE allowed for both sexes. Who doesn’t love a strawberry daiquiri?
- If people leave you towels in the shape animals, the least you could do is leave a thank you note in the shape of money.
- Always remember WWYDIYWSIC: What Would You Do If You Were Still In College? And do it.
- If you don’t need sunscreen that’s at least SPF 50, you picked the wrong destination.
- Take pictures. Leave with memories.
- Embrace the fanny pack.
- Don’t drink the water.
- Your Spring break may not last forever, but tattoos do.
In closing, it would be ill advised to NOT remember any of the above and still expect to have a successful Spring break.
Stay tuned next month for our May Top 10 list.
Posted by Michael Ackerson at 2:46 pm | No Comments
Categories: Uncategorized
April 11, 2012
The Boob Tube Still Brings Dollars
With the advent of social media platforms, new technologies including Google glasses that can pretty much do everything except help you see, and a slew of other creative mediums, it’s surprising to see how many dollars are still being spent advertising on television.
Now don’t get me wrong. I love commercials. The good. The bad. Even the ones with talking animals in them. And when everyone said the Internet was going to ruin advertising on TV, I pooh-poohed them in hopes that commercials would be around forever. But in a recent article on Forbes.com that shows American Idol as the top program, earning $6.64 million in ad revenue per half hour, it made me think…
Are there better ways to get your brand out there, than to spend millions of dollars for 30 seconds that may or may not be watched?
Would utilizing a highly effective guerilla marketing campaign in a well-known city have the same, if not more potential to be seen than the 21 million viewers American Idol captures? Would a social media campaign attract your specific audience? Is there ANYTHING else that could be more effective than an expensive 30 second television spot?
Which is why I think it’s important, especially for these large companies who advertise, to not forget about their past. Chances are they weren’t spending $1 million on a commercial for people with DVR or TiVo to just fast forward through. They managed to effectively communicate their brand and helped grow into what they are now. I encourage these companies to go back to their roots. Don’t just settle for spending millions of dollars on a 30 second spot because you think that’s the easiest way to get your name out there. Get the most from your advertising dollars and put it towards something people will remember.
- Google Glasses Video:
http://www.youtube.com/watch?feature=player_embedded&v=9c6W4CCU9M4 - Forbes.com:
http://www.forbes.com/sites/dorothypomerantz/2012/04/10/tvs-biggest-moneymakers-2/ - Beyond The 30 second Spot:
http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm - Social Media as an Alternative:
http://socialsteve.wordpress.com/2011/11/20/why-social-media-is-an-excellent-alternative-to-tv-advertisements/ - Good alternatives inspiration:
http://www.toxel.com/inspiration/2008/07/11/20-brilliant-advertising-ideas/
Posted by Michael Ackerson at 1:19 pm | No Comments
Categories: advertising, agencies, commercial, digital marketing, Facebook, google tv, interesting, marketing, Response Marketing, search marketing, television advertising
