Fresh ingredients for monumental growth
Client
Piesanos Stone Fired PIzza
Role
Brand Strategy & Growth Marketing
Client
Piesanos Stone Fired PIzza
Role
Brand Strategy & Growth Marketing
Overview
Great pizza. No marketing. We fixed that.
Piesanos Stone Fired Pizza already had the right ingredients. New York-style pizza, scratch-made dough, high ratings, and a loyal following. What was missing was the marketing infrastructure to grow it.
We became their full-service marketing partner: part strategist, part creative team, part fractional CMO. We started with the foundation, sharpening their positioning, refining their visual identity, and establishing what Piesanos actually stands for. Then we built outward: a new website, a local store marketing program, campaigns supported by paid media, social content, email, and PR. Every year, we’ve raised the bar and scaled what works.
The result is a brand with a growing footprint and the marketing engine to support their goal of 30 locations by 2030.
- Services
- Brand Strategy, Visual Identity, Brand Guides, Website Design & Development, Paid Media, Organic Social Media, Email Marketing, Local Store Marketing, Public Relations, Menu Design, Interior Design Consultation, Video Production, Photography Direction
- Type
- Brand Strategy, Brand Experience (Physical and Digital), Brand Movement (Campaigns)
- Industry
- Restaurants
- Press
- Pizza Marketplace
- Project Link
- piesanostogo.com
Impact
Stone-fired Results
- 36%
- Unit growth supported since engagement began from 11 locations to 15, with 30 in the roadmap by 2030.
- 75%
- Of featured menu items became sales gainers following the 2025 menu redesign
- +6.8%
- New users to the site, after the new site launch, with organic search new users up 15.21%, signaling stronger SEO performance from the new build.
- 1,600%
- Growth in Meta reach within 4 months of taking over organic social
The Brand Foundation
The best campaigns are built before the first ad runs
Before we could market Piesanos, we had to define them. We started with a full positioning engagement, identifying their audience, articulating their differentiators, and establishing a brand platform that everyone from the owners to the line cooks could believe in. We developed brand guidelines, directed a 2,000+ image photoshoot, and created the visual and verbal language that now shows up consistently across every touchpoint.
With that clarity in place, we built the marketing machine. Paid social, SEM, OOH, TV, radio, local digital, retargeting, all optimized by daypart, location, and objective. Email campaigns reaching a database of 40,000+ contacts. Organic social restructured around formats that actually perform, boosted with geo-targeted media.
And every year, we sit down with the Piesanos leadership team to build the plan: market analysis, store performance review, audience insights, budget allocation, campaign calendars, and new store opening playbooks. We’ve supported openings in Bradenton, Tallahassee, Melbourne/Viera, and The Villages Southern Trace, each one with a full PR, social, media, and in-store activation program.
Turning On the Engine
The Details That Make a Brand
With brand clarity in place, we built the marketing machine. The 2025 menu redesign wasn’t a visual refresh, but a strategic exercise in guest psychology. We built a full design system from the ground up: new layouts, updated typography, clear visual hierarchy, high-quality food imagery, and descriptive language engineered to build confidence and appetite. The goal was to guide guests toward high-margin, high-satisfaction items. 75% of featured items became sales gainers. Rigatoni Alla Vodka grew 209.5%. Bruschetta Flatbread grew 79.6%.
The website got the same treatment. We rebuilt from the ground up. A custom CMS that puts content control back in the hands of the Piesanos team, geo-detection for location-based personalization, optimized conversion paths, accessibility compliance, and mobile-first performance throughout. Three months post-launch: organic search new users up 15.21%, engagement time up 9.62%, mobile active users up 8.3%. The digital front door finally matches what’s behind it.
From Our Team
“Sometimes the deepest brand work
is the thing guests hold in their hands.”
“Italian has a built-in sense of authenticity. The challenge is making it feel current without losing its soul.”
Words
“Their expertise in branding, marketing, and more have helped us add locations and grow sales. We are a stronger, more valuable brand with the work they have accomplished for us.”
