Welcome back and Happy Friday. Enjoy!
Twitter launched Partner Audiences so advertisers can now target ads to users who have shown dominant signs of intent to buy off of Twitter to increase receiving the highest possible ROI from advertiser’s campaigns. Partner audiences allow advertisers to connect with in-market audiences, customers that have previously purchased a similar product, or limit campaigns based on household incomes giving a more defined target for ads to be serviced to. Partner Audiences can be combined with other existing targeting options such as look- a-like audiences. There are more than 1,000 partner audiences from the Acxiom and Datalogix within Twitter Ads. Source
Instagram announced a new way for brands to showcase stories through imagery with Carousel Ads which allows brands to share more images about a product or story they are sponsoring. Users can view ads by swiping left to see additional images along with the ability to include a CTA button linking to a website of choice. Source
Twitter is focusing on making sure its users feel safe. With updates to its safety policy, users can now report on content issues including impersonation, self-harm and sharing private or confidential information. These updates have changed the in-house reporting process along with the tools, processes, and staffing, increasing the amount of review times and support on handling abuse reports. Source
See you next week!
Previous Social Media News Posts:
- Social News: Facebook Multi-Product Ads, Pinterest App Pins, & Facebook Adds New Features To Sales Groups
- Social News: Snapchat Discover, WhatsApp Web Browser, & Vine for Kids
- Social News: Twitter Adds Tweet Translator, Facebook Acquires UC Browser, & Twitter Introduces While You Were Away
- Social News: Facebook Acquires QuickFire Networks, Twitter Promoted Video, & LinkedIn Updates Search